Innovation matters

Company

The House of Policy team has been one of the leading providers for political positioning and ethical advocacy in the German-speaking region for over 15 years. We support international corporations, medium-sized companies, start-ups and investors in their strategic business positioning, the management of project stakeholders and dialogue with legislators and regulators in the DACH region.

We establish a thread of communication with state and municipal actors, secure political support for your project and lend weight to your arguments in communication with public stakeholders. We cover all relevant groups of decisions-makers, from the municipal and regional to the federal level.

Fields of Work

We actively support our clients in achieving their desired positioning and managing relevant stakeholders on the basis of analysis and strategy. At our disposal is the entire public affairs and public relations toolbox.

Our work on technology & the digital economy focuses on the following areas:

Positioning

We help you to create awareness of your skills and commitment amongst decision-makers and to develop a goodwill reservoir to help deal with any future questions.

Regulatory Affairs

We get your regulatory concerns heard and work to have laws and administrative regulations amended.

Sales Support

We analyse official procurement processes and enable you to present your products and services in a targeted way.

Dialogue

We support the preparation and conduct of dialogue on critical business developments to gain acceptance from the public and from politicians.

Positioning

We help you to create awareness of your skills and commitment amongst decision-makers and to develop a goodwill reservoir to help deal with any future questions.

Regulatory Affairs

We get your regulatory concerns heard and work to have laws and administrative regulations amended.

Sales Support

We analyse official procurement processes and enable you to present your products and services in a targeted way.

Dialogue

We support the preparation and conduct of dialogue on critical business developments to gain acceptance from the public and from politicians.

Consultancy Approach

Based on a comprehensive knowledge of the political landscape, a deep understanding of technology-driven sectors as well as of viable trends, we support the identification of relevant stakeholders, the formulation of tailored messages and navigate through relevant decision-making processes.

The observance of ethical principles is a central pillar within the framework of our political-communicative work. In our activities in the area of politics and communications, we attach great importance to the respect of ethical principles.

In addition to analysis, monitoring and conceptual consulting, we provide ongoing operational support in representing your strategic business interests.

Comprehensive Stakeholder Managment

The identification and the management of critical stakeholders are at the centre of our work. We strategically involve all parties, package your strong arguments into effective messages that are heard, and activate advocates – all to ensure the smooth and rapid implementation of your project.

Portfolio

We strategically involve all parties, package your strong arguments into effective messages that are heard, and activate advocates. All this to ensure the smooth and speedy implementation of your project.

Our portfolio includes all the necessary tools needed for the active management of relevant stakeholders – both for urgent deployment and for long-term strategic positioning.

Intelligence, research and monitoring

  • Analysis of stakeholders, issues and processes
  • Monitoring for relevant developments
  • Background information

Strategic consultancy and sparring

  • Implementation-oriented positioning and communication strategies
  • Campaign design

Networks and networking

  • Access to relevant decision-makers due to an established network and the contacts of the Senior Advisory Board
  • Preparation for and active support in discussions

Operational implementation

  • Print, online and social media material
  • Planning, organisation and implementation of campaigns, information events and dialogue

Project management

  • Comprehensive stakeholder management and management of all campaign aspects
  • Coordination of all service providers
  • Management accounting for results and costs

Intelligence, research and monitoring

Strategic consultancy and sparring

Networks and networking

Operational implementation

Project management

  • Analysis of stakeholders, issues and processes
  • Monitoring for relevant developments
  • Background information
  • Implementation-oriented positioning and communication strategies
  • Campaign design
  • Access to relevant decision-makers due to an established network and the contacts of the Senior Advisory Board
  • Preparation for and active support in discussions
  • Print, online and social media material
  • Planning, organisation and implementation of campaigns, information events and dialogue
  • Comprehensive stakeholder management and management of all campaign aspects
  • Coordination of all service providers
  • Management accounting for results and costs

References

In over fifteen years, the House of Policy team has supported numerous national and international companies from the high-tech sector and the digital economy in creating a more favourable regulatory framework and in positioning themselves to allow for a quicker and better realization of their projects.

Positioning for an
Asian IT corporation

Client:

Japanese IT corporation

Stakeholders:

Ministerial administration and parliaments at federal and state level

Services:

Strategic positioning concept, networking services and tender support

Result:

Improved awareness, establishment of a reservoir of goodwill, and increased revenue from public contracts

Regulation for an
international telecommunications company

Client:

International telecommunications company

Stakeholders:

State Chancelleries, Ministries of Economics, regional parliaments and regional supervisory authorities

Services:

Provision of background information, stakeholder communications, strategic alliance building

Result:

Accelerated switch-off of analog TV services and faster realization of full digitization

Sales support for an
American high-tech company

Client:

American high-tech company

Stakeholders:

Parliaments at federal and state level, data protection authorities, police unions

Services:

Intelligence, stakeholder communications, argumentation

Result:

Positive procurement decision in several federal states

Positioning for an
Asian IT corporation

Client:

Japanese IT corporation

Stakeholders:

Ministerial administration and parliaments at federal and state level

Services:

Strategic positioning concept, networking services and tender support

Result:

Improved awareness, establishment of a reservoir of goodwill, and increased revenue from public contracts

Regulation for an
international telecommunications company

Client:

International telecommunications company

Stakeholders:

State Chancelleries, Ministries of Economics, regional parliaments and regional supervisory authorities

Services:

Provision of background information, stakeholder communications, strategic alliance building

Result:

Accelerated switch-off of analog TV services and faster realization of full digitization

Sales support for an
American high-tech company

Client:

American high-tech company

Stakeholders:

Parliaments at federal and state level, data protection authorities, police unions

Services:

Intelligence, stakeholder communications, argumentation

Result:

Positive procurement decision in several federal states

Team

Fourteen colleagues from a broad academic background and with and many years of experience in digitization issues and technology provide time-critical and complex services of a consistently high quality. We maintain our strict standards by selecting the right staff and providing continuous professional development, and their work as lecturers and speakers at conferences and prestigious universities is testimony to the success of our approach.

The staff at House of Policy have years of experience at all levels of politics, in associations, in international organisations and in the private sector. While our research and analysis team generates key data using structured processes, our Senior Advisory Board of former top decision-makers from politics and public administration, business, media, science and academia and the NGO sector gives us unprecedented access to important background information.

Management

Dr. Marc Tenbücken

Dr. Thomas Borer

Cornelia Maier

Markus Hoffmann

Locations

Munich


Tal 15
D – 80331 Munich
Phone +49 89 23685-400
Fax +49 89 23685-480
munich@house-of-policy.com

Berlin


Unter den Linden 10
D – 10117 Berlin
Phone +49 30 700140-415
Fax +49 30 700140-150
berlin@house-of-policy.com

Zurich


Gartenstrasse 10
CH – 8002 Zurich
Phone +41 43 24302-50
Fax +41 43 24302-51
zurich@house-of-policy.com

Brussels


House of Policy Brussels
Square de Meeûs 25
B-1000 Brussels
brussels@house-of-policy.com
Belgium

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Webdesign by Alexander Keppler

Markus Hoffmann

Senior Advisor, Head of Intelligence


Markus Hoffmann holds university degrees in business administration and psychology. The founder and managing director of a leading knowledge service provider has more than 20 years of experience in research, political analysis, knowledge and data management as well as in the design and application of stakeholder management and database tools.

Dr. Thomas Borer

Chairman of the Board of Directors House of Policy (Switzerland) AG


For more than 15 years, Thomas Borer has worked as a strategic advisor for national and international mandates in the fields of public affairs, business development and private equity. Previously, the trained lawyer was in the Swiss diplomatic service, including as Swiss Ambassador to the Federal Republic of Germany and as head of the task force "Switzerland - Second World War".

Cornelia Maier

Director


Cornelia Maier has been part of the House of Policy team since 2007. She can look back on the successful management of numerous projects for major international clients in the technology, transport, healthcare, and sports sectors. She previously worked in an international environment, i.a. in Brussels. Cornelia Maier studied Languages, Economic, and Cultural Area Studies as well as International Relations in Passau, Strasbourg, and Salamanca. In addition to German, she is fluent in English, French and Spanish.

Dr. Marc Tenbücken

Founder & Managing Partner


Dr. Marc Tenbücken is the founder and Managing Partner of House of Policy GmbH. The focus of his work is on strategic public affairs, in particular corporate positioning and regulatory issues. He can draw on experience from over 25 years of active political work at the municipal, state and federal level. Marc Tenbücken studied in Konstanz, Geneva, and Cambridge (USA) and holds a degree in Administrative Science. He received his doctorate on the privatization of network-related infrastructures from the University of Konstanz where he has also been a lecturer in the field of Material State Theory for several years.